Peter Wolf with a Knaggs Keya T3 model (Photo: Steven Baumgardner)

With his formidable music industry connections and hard won experience, international marketer Peter Wolf launched his company, Brandwolf, while working his magic getting the word out on the new Knaggs Guitar brand and producing his own brand of music. We first met Pete during his time at Paul Reed Smith Guitars, where he served the company as its Director of Global Sales and Marketing.  He’d begun his tenure at PRS when the company was in its infancy and was a key team player, as PRS Guitars became one of the most respected guitar brands in the world.  That experience, coupled with his prior marketing and sales work in Europe have proven to be instrumental in the early success of Brandwolf, but more visibly with the launch and steady growth of Knaggs Guitars …

Read the interview on Guitarinternational.com

According to a new press release from Knaggs Guitars, a Maryland based boutique manufacturer of high-end electric and acoustic guitars, basses and mandolins the company will be present on the show floor at the 2012 NAMM show in Anaheim, California.

Since the company was founded only 24 months ago by storied and acclaimed designer and luthier Joseph Knaggs and marketing/branding mastermind Peter Wolf, it has drawn attention and respect from a growing number of players, guitar aficionados and media in over 20 countries. (…)

Read on: www.guitarinternational.com

Peter Wolf and Joe Knaggs (Photo: Larry Melton)

„… Joe Knaggs und ich sind jetzt 18 Monaten mit einem kleinen aber feinen Team am Start und es war eine sehr interessante Zeit, auf allen Ebenen. … Wir bauen im Moment ca. 25 Instrumente im Monat. Ich könnte sicherlich das 10-fache verkaufen. aber High-End-Gitarrenbau ist ein hartes Stück Arbeit und dauert seine Zeit …“

Read the interview (in german) on Autona.com

Knaggs: Kenai™, Patuxant™, Severn™

Knaggs Guitars has won the award ‘Best new manufacturer 2010’ in a survey conducted by Music & Sound Retailer amongst US retailers. This prestigious award will be presented to Joe Knaggs and Peter Wolf at a press conference during the NAMM show, Wednesday January 12 in Anaheim, California and is part of M&S Retailer’s 25th anniversary celebration.

During the upcoming NAMM SHOW January 13-16 in Anaheim, California (Hall E, booth # 1118), Henman Guitars (www.henmanguitars.com) will be launching its next generation of instruments ‘The new Originals’, featuring new finishes, improved engineering, chambered bodies, an interchangeable pick-up system, a new custom bridge system and many more improvements. The Company recently announced a partnership agreement with Brandwolf Consulting who will be representing Henman Guitars in export markets to successfully brand and market its unique instruments.

Henman Guitars

“We make superb, minimalistic and hand crafted masterpieces, built entirely from the finest tonal materials, perfect for master guitarists, tone junkies and image conscious connoisseurs. We are proud to be teamed up with Peter Wolf to mastermind and oversee our International Sales. Peter is a true connoisseur and guitar aficionado known and respected by everyone in the business. His instinct for tone, quality, craftsmanship and originality make him a perfect partner. We feel honored to be in his company” said Graham Henman in a statement.

Peter Wolf added: ”Henman instruments are different and unique. Innovative designs paired with functionality, attention to detail, quality components and a ‘Hollywood touch’ caught my interest early on.

I look forward to working with Paris and Graham to introducing these extraordinary instruments to players and collectors around the World.”

Fuchs Audio Technology

Brandwolf Consulting has entered into an agreement with Fuchs Audio Technology, a New Jersey based eleven year old manufacturer of Boutique Guitar amplifiers and effects pedals under both the Fuchs and Plush FX Pedals brands. “We feel that Peter and Brandwolf’s industry experience in marketing and company image building, combined with Fuchs’ reputation, endorsers, and expanding quality product lines will take our company to the next level” said Annette Fuchs in a recent statement.

Peter Wolf added: “Both Fuchs amplifiers as well as their pedal line are great tools for musicians and audio engineers that deserve more attention from the market place. I look forward to working with Fuchs and to helping this Brand to connect with dealers, distributors, consumers and media on a global level.”

UPDATE: Short Stop Interview with Peter Wolf on Fuchs Audio Technology and Branding (www.guitarinternational.com)

Music & Sound Awards Nominee

Knaggs Guitars has been nominated for ‘Best new manufacturer 2010’ in a survey conducted by Music & Sound Retailer amongst US retailers. Nominees will be presented in their December issue and winners will be announced at the upcoming NAMM-show in Anaheim, Cal. January 13 – 16.

PremierGuitar.com - May 2010

Knaggs Guitars who recently successfully launched their new high-end guitar brand at the Musik Messe in Frankfurt, Germany is cover story in the upcoming May 2010 issue of the most gear oriented US magazine Premier Guitar. The feature gives readers insights in the genesis of this new company, its direction, designs and outlook. Print magazines will be available at the end of April.

Read the article on PremierGuitar.com – May 2010: complete issue online

Musikmesse music mail 02.2010

Just returned from NAMM in Anaheim, Cal.. Knaggs Guitars showed 5 of the 10 models that will be launched at the Frankfurt show end of March. We did 6 interviews including two cover stories, which will be released in spring. The response from Artists, collectors, dealers, distributors and Media was more than encouraging. We’ve also been talking to several companies regarding channeling their products globally in the future. As always, it was a pleasure to seeing friends and industry peers. Next stop for Brandwolf is Frankfurt, Germany 2010. Stay tuned!